跳至主要内容

AppAnnie State of Mobile in 2020 Report

State of Mobile 2020
Executive Summary
Table of Contents
The Mobile Performance Standard
Consumers Downloaded a Record 204 Billion Apps
Consumer Spend Hit $120B, up 2.1x From 2016
Mobile Is Our Go-To Device, Capturing 3 Hrs 40 Min Per Day
Mobile-First Companies Saw 825% Higher Avg IPO Valuation
In-App Subscriptions Contribute to 96% of Spend in Top Non-Gaming Apps
Mobile Is the Central Nervous System of Our Connected Lives
Don’t Miss Out: Gen Z Has 60% More Sessions Per User in Top Apps Than Older Demographics
2020 Is Set to Be Mobile’s Biggest Year, With Advertising Fueling Revenue
Mobile Gaming Is the World’s Most Popular Form of Gaming
Casual Arcade Games Contributed 47% of Games Downloads
Core Games Represented Only 18% of Downloads, Yet 55% of Time Spent in Top Games
Core Games Made Up 76% of Spend, Echoing the Growing Shift Towards Core Gaming in Western Markets
Companies Increased Spend on Branding Ad Campaigns in Games
South Korea Saw Highest ARPU Among 2019 Game Releases
More Games Than Ever Before Surpassed $5M in Annual Consumer Spend
Breakout Games of 2019: Downloads
Breakout Games of 2019: Consumer Spend
Globally, Consumers Are Migrating More of Their Financial Activities to Mobile
User Base Growth of Top Fintech Apps Topped Traditional Banking Apps
Globally, Money Is Left on the Table for Wallet Apps by Banks, but This Varies by Market
Fintech Apps Dominated the Breakout Finance Apps of 2019
Breakout Finance Apps of 2019
Shoppers Turn to Mobile for Research, Consideration, Purchase and Loyalty
Time Spent in Shopping Apps Drives Online and In-Store Conversions
Brick-and-Mortar Retailers Made Strong Gains in Mobile Engagement
More Mobile Shopping Than Ever Before
Breakout Retail Apps of 2019
Consumers Choose the Small Screen: Mobile Is Our Go-To Device for Entertainment
TikTok and Disney+ Carve Into Crowded US Video Streaming Market
YouTube Music Used Cross-Promotion to Attract 77M Active Users
Breakout Video Streaming Apps of 2019
50% of Time Spent on Mobile Is in Social and Comms
Fragmentation and Specialization in Social Market as Niche Apps Fill a Market Void
TikTok Tidal Wave: Time Spent Exceeded 68B Hours in 2019
Breakout Social Apps of 2019
Ride-Sharing Apps See Strong Growth in Total Rides in 2019
Fast Food and Food Delivery Apps Upend Restaurant Industry
Consumers Spent Over $2.2B in Dating Apps, 2x As Much As in 2017
Consumers Turned to Mobile to Stream Their Favorite Sports Matches
Consumers Spent 130% More Money in Health and Fitness Apps in 2019 vs 2017
Worldwide Monthly Active Users in 2019
Worldwide Downloads in 2019
Worldwide Consumer Spend in 2019
Discover New Mobile Trends and Insights for 2020
Discover New Mobile Trends and Insights for 2020
 2020 State of Mobile:
● 2019 Country-Level Ranking Tables: Top Apps and Companies byDownloads, Active Users and Consumer Spend
● 2020 State of Mobile Report Summary
● 5 Things You Need to Know for a Successful 2020 on Mobile
● A Look Back At the Top Apps & Games of the Decade
Mobile Analysis and Insights:
● appannie.com/insights

Download AppAnnie State of Mobile in 2020 Report
标签：

评论

发表评论

此博客中的热门博文

【转载】张朝阳给躺平族解毒

张朝阳昨晚做了一个跨年演讲迎接2024年，主题是“时间”，才猛的想起马云和张朝阳都是1964年生，把互联网带进中国的第一代到了法定退休的年纪。但张朝阳说他的字典里没有退休，早上七点到公司，有时候是五点，晚上七点走。他在直播间里讲物理，把王石和俞敏洪这些人拉来聊人生。 我就在一个科技群里吐槽，1/4个世纪之前，张朝阳从麻省理工回来，拿了尼葛洛庞帝的钱，在天安门前裹着头巾玩滑板，那张照片登上大大小小的头版，是数字时代被打开的标志，两年后搜狐纳斯达克上市。那时谁能料到1/4个世纪之后，老张成了物理网红，无数直播间里的芸芸众生。 有个老炮马上反对说，再过1/4个世纪，眼下最热的科技新贵基本都会走下神坛，他们都得找到自己的物理学和直播间，张朝阳只不过先出发了1/4个世纪，先经历周期。 另一个老炮接过去说，普通人张朝阳才是大多数人可以共情的，神坛上的偶像只是接受空洞的崇拜。物理网红张朝阳才是他自己，天之骄子只是被历史选中的演员。 2006年我写《生于80年代》，当时看到20岁出头的几个80后，戴志康、李想这些人野心勃勃，有些跟年纪不相衬的老练，初中就玩电脑，有更多数字时代的本能，他们可能突破70和60后对互联网的统治。 文章一炮而红，很多人被这个故事打动了。但现实打脸，最早要到十年之后的2016年，抖音和拼多多才前后脚上线，SheIn才一百来号人，80后才冒出接管权力的苗头。 今天黄峥、张一鸣、许仰天三个80后把全球电商市场搅到天翻地覆，拼多多和字节凭全球化把阿里和腾讯盖过，离2006年那个预言已经过去十八年，一代人。 2006年还是PC互联网盛世，70和60后早就提前占领要道，一夫当关万夫莫开。这时冒出来的80后不管战斗力多强，都不可能凭空开天辟地。那个80后的救世主，一年以后发布iPhone的乔布斯本尊，是一个50后，而且是长在唯一科技强权美国的操作系统上。那个时代的中国80后注定活在70和60后的影子里。 直到十年后移动互联网盛世，那些在这十年历练过人生又没有PC互联网包袱的80后，才能抓住机会。换句话说，2006年就冒头的80后就坏在出道太早。那一年黄峥、张一鸣和许仰天要么还在学校，要么刚开始打工。 形势比人强。 如果没有几亿农民工抛妻弃子，背井离乡去城里打工，攒下中国的制造业根基，如果没有支付宝，没有智能手机然后有了微信，如果没有大基建和四通一达，如果不巧生在刚果，那...
发表评论
阅读全文

完美解决Google Adsense地址无法接收PIN信件，导致无法完成地址验证问题

  My account cannot modify the address to receive the PIN code https://support.google.com/adsense/thread/285805766?hl=en 如何更改“付款资料”中的“国家/地区”？ https://support.google.com/adsense/thread/199758408?hl=en AdSense账户国家错误，需要申请修改 https://support.google.com/adsense/thread/199757027?hl=en https://payments.google.com/gp/w/u/0/home/addressbook Google Adsense后台是地址是没有编辑图标，所以无法修改
发表评论
阅读全文

Opencart模板导航栏和商品优化

2020年8月购买了一个Bluehost服务器，用Opencart搭建了一个电商网站（ CDCLOTH.com ），当时浅浅的研究了一下Opencart这个开源程序部署好后，有哪些地方需要优化，当时将所做的部分优化记录在了有道云笔记上，今天整理发布到个人博客，分享给有需要的朋友。 1. 类目栏背景色和字体颜色调整 刚搭建完成的网站前端页面一级类目栏背景色是蓝色，字体是黑色，由于网站是售卖服装类，蓝色背景色显得不搭，所以需要调整为黑色。所以我们需要在前端找到这个section code所在位置和引用的css字段名称，然后需要去后台源码中找到对应code位置和引用的css字段，并理解code需要如何优化才能呈现想要的效果。 http://xxxx.com/catalog/view/theme/default/stylesheet/stylesheet.css 对应源文件位置：catalog> view> theme> default> stylesheet> stylesheet.css #menu { background-color: #229ac8; background-image: linear-gradient(to bottom, #23a1d1, #1f90bb); background-repeat: repeat-x; border-color: #1f90bb #1f90bb #145e7a; min-height: 40px; } 更改为： #menu { background-color: #363636; background-image: linear-gradient(to bottom, #444444, #222222); background-repeat: repeat-x; border-color: #222222 #222222 #000000; min-height: 40px; } 二级类目同上存在类似问题需要调整，需要优化二级类目展开后背景色及Show All Category的字体颜色。 .dropdown-menu li > a:hover { text-decoration: none; color: #ffffff; background-color...
发表评论
阅读全文